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户外LED媒体:内容+设计寻找受众大数据

所属分类:公司头条    发布时间: 2020-08-27    作者:admin
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LEDDAPINGSHIHUWAIGUANGGAOYESHUZIHUAZHUANXINGZHONGYAODEJIEDUANXINGCHANPIN。JIEDAOLEDPINGMUYUELAIYUECHENGWEIBENDIHUADEZIMEITI(WeMedia),SHIHULIANWANGSHIDAIQUSHI,YEJIANGXINGCHENGXINDEFUYOUTESEDESHEHUININGJULIDEJIEDAOSHIJUEJIEDIAN。DALIANGXINGREN、JUMIN、SHANGPU、CANGUANSUISHISUIDIJIXINGHUOMOUHUACHUANGZAODEYIZHONGGUOMENGWEIZHUTIDEDUOYUANGUANGGAONEIRONG,BIJIANGYIXINGSHIYUNEIRONGDECHAYIHUA、DUOYANGXINGJIANZHANG,WEIDAPINPAISUZAODEZHULIUSHENGHUOFANGSHIYUSHANGYESHEHUIJIAZHIGUANZHURUWUYONGZHIYIDEHUOLI。GIFDONGTU,DANMU,NAIZHIXIAOXINGDEZENGQIANGXIANSHIHEXUNIXIANSHIDOUJIANGZAIDAPINGMUDEJIETOUYANYIXIA,DEDAOJINYIBUDESHENGHUABINGCONGZHONGFAXIANRENCAI。SHIMINGZHIMOBANHUADENEIRONGFABU,KEWEISHANGYEYANLUNZIYOUKAIPIYOUXUYOUWEIDEDAPINGGUANLIMOSHI。

JUDIAOCHA,2015NIANZHONGGUOCHUANTONGGUANGGAOSHICHANG(DIANSHI、DIANTAI、BAOZHI、ZAZHI、CHUANTONGHUWAI)DEJIANGSUDADAOLEJINGRENDE7.3%。ERHUWAIGUANGGAOZEYIRANJIANTING,BAOCHILE0.6%DEZENGZHANG,DANGUANGGAOMIANJIQUEJIANSHAOLE6.5%。DANSHIKAOLVDAOZHONGGUOCHENGZHENHUAJIANSHEDEJIAKUAI,ZHEIRENGRANSHIYIGEMEIYOUBEIWANQUANKAIFADEZENGLIANGSHICHANG。ERLEDXIANSHIPINGZUOWEIHUWAIGUANGGAODEZHUYAOZAITIZHIYI,YEJIANGSHOUYISHICHANGGUIMODEJINYIBUKUODA,JIXUBAOCHIGAOSUZENGZHANG。

LINGWAI,HUWAIGUANGGAOMIANJIJIANSHAO6.5%YESHIYIGEZHIDETANTAOHEYANJIUDEWENTI。JINJINIAN,SUIZHECHENGSHIHUWAIGUANGGAOLEDXIANSHIPINGDEXINGQI,YIXILIEDEFUMIANWENTIYEJIEZHONGERZHI,BIRUGUANGWURAN、ZAOYINWURAN、CHENGSHIXINGXIANGWENTIDENG。YOUYUZHEIXIEWENTIDECHUXIAN,XIANZAIHUWAIDAPINGANZHUANGDESHENPIYEBIANDEYUELAIYUEFANSUO,HUWAIGUANGGAODEGUANLIYEYUJIADEYANGE。ZAIQUNIANDE11YUEFEN,SHENZHENSHIJIULVXIANZHENGSHIDUIWAIGONGSHILE《SHENZHENSHIHUWAILEDXIANSHIPINGSHEZHIZHUANXIANGGUIHUA》,JIANGHUWAILEDXIANSHIPINGDEGUANLITISHENGDAOLEYIGEXINDEGAODU。DANXINCHUTAIDEGUIHUASHIBUSHIJIUYIDINGNENGHENHAODEJIEJUEDANGQIANHUWAILEDXIANSHIPINGANZHUANGHUNLUANDEWENTINI?ZHEILIYIRANCUNZAIZHEYIGEJUDADEWENHAO。

HUWAILEDMEITI:NEIRONG+SHEJIXUNZHAOSHOUZHONGDASHUJU

HUWAILEDMEITIYEYOUZIJIDEYONGHU,ERXUNZHAODAOYONGHU,YIJILEJIEYONGHUDE“SHOUSHIXINGWEI”JIUBIXUJIANLIMEITIDESHUJUKU。HUWAILEDMEITIDESHUJUKUBUTONGYUCHUANTONGMEITIJIWANGLUOMEITI,TADESHOUZHONGSHIBIANDONGDE,JIMEIYOUSHIJIANHEKONGJIANDEXIANZHI,ZAISHOUSHIDEGUOCHENGZHONGYEBUHUILIUXIAHENJI,DANSHI“MEITIRONGHE”WEISHUJUKUJIANSHETIGONGLEYIGEHENHAODESILU。

HUWAILEDMEITISHIJINGZHIDE,DANSHIQISHOUZHONGSHIYIDONGDE,YIDONGDESHOUZHONGMEIGERENSHENSHANGYOUYOUYIGEJIHUBUHUIZHONGDUANDEXINHAOFASHEQI——SHOUJI,SUOYITONGGUODUILEDMEITIZHOUBIANDESHOUZHONGJINXINGFANWEIDEJIEDING,BINGZHUIZONGSHOUJIYONGHUDEXINXIBIANZHAODAOLEHUWAILEDMEITIDESHOUZHONG。

CHUCIZHIWAI,HUWAILEDMEITIDENEIRONGSHEZHIYESHIDASHUJUXUYAOJIEJUEDEWENTI。MEIYIGEMEITIDOUYOUZIJIDERONGLIANGBIAOZHUN,DIANSHIYOUJIEMUSHIZHANG,BAOZHIYOUBANMIAN,HUWAILEDMEITIYEYINGGAIYOUZIJIDERONGLIANG——PINGZAILIANG。PINGZAILIANGBAOKUOLIANGGEBIAOZHUN:YISHIGUANGGAOLUNBOZONGSHIZHANG,ERSHIDANGEGUANGGAODESHIZHANG。ZHEILIANGGEBIAOZHUNDESHEZHIJIANGQUJUEYUMEITIZHOUBIANSHOUZHONGDEKESHISHIZHANG。TONGGUOYANJIULUKUANGDEFUZAXING、CHEXINGHERENXINGSUDUQUQUEDINGSHOUZHONGCONGKANDAOLEDMEITIDEXINXIDAOBEIDONGJIESHUSHOUKANDESHIZHANG,CONGERQUSHEDINGMEIYIGEMEITIDEPINGZAILIANG,SHIMEITINEIRONGDEDAO.YOUCHUANBOXIAOGUO。

LINGYIFANGMIANJIUSHEJIDAOLEDMEITIDEGUANGGAOSHEJI。TONGGUOSHIJIANJINGYANZHENGSHI:DIANSHIGUANGGAOHEPINGMIANMEITIDEGUANGGAOBUSHIHEZHIJIEFANGYUHUWAILEDMEITISHANGSHIYONG,ZHEIZHUYAOSHIYOUYUMEITIYUSHOUZHONGDEJULIJUEDINGDE。SUOYIHUWAILEDMEITIDEGUANGGAOSHEJIYINGYOUZIJIDESHEJIYUANZE,ERZHEIJIUYAOTONGGUODASHUJUQUYANJIUSHOUZHONGGUANKANHUWAILEDMEITIDESHIJUEZHONGXINZAINA?TAMENDONGTAIDESHOUSHIXINGWEIYOUNAXIETEZHENG?PIANHAODONGTAIDEHAISHIJINGTAIDE?DASHUJUXUYAOJIDADIBANGZHUHUWAIGUANGGAOZUODAOHELIBUJU,JINGZHUNTOUFANG,JIANGYIYOUGUANGGAOZIYUANDEXIAOYONGFAHUIDAOJIZHI。

LEDDAPINGMUNENGFOUSHISHISHIDIDIYOUXIAOBOCHUYOUZHENDUIXINGDEYUSHENEIRONG,QIANGHUAXIAOFEIZHEXIANCHANGTIYAN,RANGRENJIANLEGUANGGAOJIUXIANGMAI,SHIJUEDADUOSHUGUANGGAOZHU.JIBENDEKAOLIANG,SUOWEI“WOBUZHIDAO50%DEGUANGGAOYUSUANYONGZAINALI”DEKAITAN,QISHIJIUSHIBUDEYICIYOUXUANZEDENCIFANGZHIJIEGUO。YINCI,CHULEFUGAIQUANGUODECAIGOUYUTOUFANGPINGTAI,CHENGXUHUADEANPAIZHONG,HAIYINGBAOHANSHISHICHANGJINGDEFENXIDINGWEIBINGSUIJIBOCHUPIPEIDEYUSHENEIRONG,YIZHENGQUDAOGENGDUODAPINPAIDEYUSUAN,CONGERZENGJIAGELEIYOUXIAODE(ZIJINYUXINXI)LIUDONGXINGFENBU。WEILESHIHEJIYUWEIZHIDETUISONGHEJIYUCHANGSUODESHUZIGUANGGAODEMEITITEZHENG,RUANYINGJIANYITIHUADEZHINENGSHEXIANGTOU、GANYINGZHUANGZHI、Wi-Fi、DIGONGHAOLANYADENG,YINGCHENGWEIJINHOUXINZAOLEDPINGMUDEBIAOPEI,BINGLIANJIEYUNDUANGUANGGAOCHINEIRONGKUHESHUJUCHULIPINGTAI。

MEIHAOLANTU:DASHUJU+LEDHUWAIGUANGGAO

DASHUJUZAISHEHUIDEGEGELINGYUWUSUOBUZAI,WULUNSHIHUWAIGUANGGAODEGUANLIHAISHIKEXUEHUA、SHUZIHUADEPINGJIADOUXUYAOJIEZHUYUDASHUJU,DASHUJU+LEDHUWAIGUANGGAOCHANYECAINENGYINGLAIXINDEFAZHANJIYU。

“SHISANWU”GUIHUAJIANYIYIJINGCHUIXIANGXIANGDASHUJUJINJUNDEHAOJIAO。ZAIDASHUJUSHIDAI,YIWANGWANQUANPINGJIEJINGYANTOUFANGDEHUWAIGUANGGAO1.0SHIDAIJIANGYOUWANGDEYIZHONGJIE,HUWAIGUANGGAOJIANGZHENZHENGKAIQIYIDASHUJUWEIYITUO、JINGZHUNTOUFANGDE2.0SHIDAI,HUWAIGUANGGAODEYOUYIGECHUNTIANJIJIANGLAILIN。

PINGJIEZHUDUOYOUSHI,LEDXIANSHIPINGJIANGZAIHUWAIGUANGGAO2.0SHIDAIDAYOUKEWEI,JIESHIDASHUJU,JIANGMEIHAOSHENGHUODELINIANCHUANBOJIGENGGUANGFANDESHOUZHONG,WOMENGONGTONGQIDAI。


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